Working as an affiliate involves the need for some knowledge that other segments may not go into that much. Google Ads for Affiliates is almost a must, as the benefits are numerous.
However, due to the possibility of having the campaign rejected due to the sales link, some questions arise when creating it. Therefore, we are going to give some practical tips in this article. Check it out below.
What is Google Ads?
Google Ads, which until 2018 was called Google AdWords, is the most famous tool for sponsored ads on Google search pages. With this, the sites that invest in this resource get the top positions in searches related to the chosen keyword.
However, there are other options, such as:
- Graphic ads on websites;
- On YouTube videos;
- Ads in online feeds.
Therefore, the possibility of your page appears to the targeted audience increases. So, if your content is relevant and of quality, chances are good that you will gain new sales by solving the lead problem.
What are the advantages of using Google Ads for affiliates?
Surely, you have already turned to Google to solve any doubts you had, from the more complex ones to questions that seemed silly. The search engine has great power precisely because of the number of people who use it every day.
Therefore, placing your website in the top positions of this page should be a goal of any affiliate. Certainly, your product solves the problem for many people who are searching Google for a solution.
Also because, as an affiliate, your audience is likely to be on the internet and being in the first position of the search engine will give you greater authority from the potential customer.
As with everything in online media, you can already imagine that, despite being paid, the cost of Google Ads for affiliates is much lower than traditional media. You do not receive a fixed budget, on the contrary, you define how much you want to invest.
Of course, the greater the value, the greater the return, but it is important to know the correct targeting so that the return is really effective. In addition, it is possible to measure the return of each campaign made.
It’s not enough just to drop the ad to hundreds of people, Google even allows targeting according to your target audience. So, if your product is targeted to a particular location, it will not feature elsewhere in the country.
You can make segmentations like the following, for example:
- Keyword — you choose which phrases or words to target to your site;
- Ad display location — You can decide, for example, whether your ad will appear on YouTube videos or Google search;
- Location, age and language.
This is important because you pay a certain amount to the platform for the ad to be displayed. So, the more specific the delivery, the better the price paid will be. It’s as if you had a certain amount of flyers to deliver downtown and delivered only to your target audience.
Speaking of which, it is important to emphasize that, unlike offline media, with Google Ads you have greater control over the amount invested. One form of hiring is Cost per Click (CPC), in which you only pay when a visitor clicks on your ad.
Thus, you can determine how much your ad should spend per period or per campaign run. This is important so that neither your money runs out fast, nor you pay for having the ad there, but no clicks.
Tips for creating a successful affiliate campaign
The title is the first part the reader sees and, therefore, it must be a sentence that connects with it. You can make it clear who that ad is for by describing the person’s problem—do you need to get organized? — Or when describing the target audience — are you a teacher? -, for example.
Be as succinct as possible, as there is a maximum number of characters allowed by Google. But, beyond that, it’s better to get the reader’s attention, because the longer the sentence, the less impactful it can be.
If the reader has reached the description, it means that, in some way, the title has already caught their attention. So, now is the time to attract the lead’s interest to learn more about your solution. Here are some ideas that are effective in this part:
- Describe the value proposition well, with benefits and differentials;
- Make an irresistible offer;
- Describe the featured features;
- Use Social Proof, through awards.
This is often a pain point, as affiliate URLs tend to go to the same domain. That’s why it’s important that you have your own domain so that the campaign’s redirect is to him.
Thus, this self-domain page will have a checkout for your affiliate link. That way, your campaign is more likely to be approved and it won’t lower your conversion rate.
Don’t go against Google policy
Google flags a number of practices that are not accepted in its ads. Some people try to cheat, but we don’t recommend it, as the future consequences can be dire for your domain.
For some segments, such as health and children’s content, there are even more specific rules. Although a lot of people don’t like it, this is important to avoid mishaps for the reader. Here are some general practices you shouldn’t do:
- Unnecessary or repeated punctuation;
- Inappropriate language;
- False promises or without effective proof;
- Generic phrases.
It is noteworthy that it is not for false advertising on Google Ads for affiliates. The intention is to highlight the points that most call the attention of the potential customer, so that, in a nutshell, he understands your option as the ideal one to solve the problem or his desire.