Especially after the “boom” of digital influencers on Instagram, it became common to work with social media. However, many people still ask themselves: is there a way to make money with TikTok? And the answer is “yes!”

The social network offers a series of possibilities to its users and has proven to be a gold mine for those who explore it. In addition, according to data released by Estadão, TikTok reached more than 2 billion downloads in 2020.

Thus, it is clear that the number of users is quite significant and you do not want to miss the opportunity to profit from home, right?

So, read on and learn how to earn money with TikTok.

How does TikTok work?

TikTok is an application that was released in 2017 and allows recording and editing short videos quickly and intuitively. In Brazil, the dynamics of the social network were very well accepted, which allowed its popularization.

Among TikTok’s features, the dubbing option is worth mentioning. In addition to the user being able to dub songs, it is also possible to dub any other audio that is available on the platform — whether own or from third parties.

With a big focus on humour, people spend a lot of time having fun in the app. Its structure allows a large organic traffic aimed at people interested in the topics you address, as it suggests videos according to user interactions.

How to make money with TikTok?

Be an affiliate

Affiliates are those people who use the internet to sell third-party products and, for each sale, they receive a predetermined commission. This activity is increasingly common as it does not require initial investments and the affiliate’s only task is to make the sale.

Speaking like that, it sounds simple, but having buyers is a daily challenge. Therefore, it is important to draw some strategies and one of them is to put the affiliate link in your TikTok profile.

If you have a busy profile and a lot of followers, the possibility of people clicking on your affiliate link and checking out increases. That’s because followers will trust you, as a kind of micro-influencer.

Complete the daily missions

Daily missions are given by the app itself, as a strategy to attract and retain users on the social network. TikTok releases different tasks on a daily basis and, by completing them, you accumulate money to withdraw from the platform.

Some missions are:

  • Invite friends;
  • Watch X minutes of video;
  • Post videos;

It is noteworthy that, in some cases, when the invited friend performs certain activities, such as watching videos for X days in a row, you also receive the reward.

Become a micro influencer

In recent years, we’ve seen a lot of people becoming “digital influencers” and you may have heard that the profession is saturated, but it isn’t. On the contrary, the area has changed a lot, including with regard to hiring brands.

Until some time, people believed that they could only be successful if they had a certain amount of followers. However, a new concept has been adopted which is that of “micro-influencers” — they are people with fewer followers and who, therefore, give more confidence to the public.

And TikTok has been a great stage for these people. Through the content they create, they build an engaged audience. As a result, they become known and are sought after by brands to do advertising work.

Here are some ways to gain prominence on TikTok:

  • Post frequently;
  • Use hashtags ;
  • Bet on the challenges;
  • Invest in replicating videos that go viral — giving due credit, of course;
  • Do duets.

Broadcast live

A function that TikTok launched was live streaming, but with a difference from other social networks that also have this functionality: viewers can donate from 1 coin to larger amounts such as 199 virtual coins.

To encourage donations, TikTok makes the name of donors prominent throughout the live — the greater the amount donated, the more emphasis will be on the name — which allows this profile to be known to live viewers.

In order to win these donations, it is important to use some strategies. After all, people need to like what they’re seeing to pay for it. The amount collected in live is divided between the profile that performed the broadcast, TikTok and Play Store.

Boost your brand

If you already work with digital products and believe your audience is on TikTok, you can use it as a way to increase your reach and be known by more people. For that, you can invest in different content formats.

For example, funny content generates a lot of engagement, so invest in memes that your audience can identify with. However, you also need to be helpful to people, which can be done by quick tips. In that case, you can:

  • Use your product or service to give tips about it;
  • Solve common problems with your avatar ;
  • Give ideas on how to maximize the use of the product.

The idea of ​​this strategy is to increase the brand’s connection with people and redirect them to a sales page or even a list of leads. It all depends on your business goals.

Is it worth investing in TikTok?

If you are looking for an extra source of income or starting your career as a digital influencer, TikTok is one of the best channels. This is because the possibility of growth within the platform is great.

In addition, there are also the fastest options of the app itself to earn money, while the profile is being fed to gain a wider audience. This is the period to test the content and understand the dynamics of the social network.

At the same time, for those who already sell over the internet, the more consistency and quality on different social networks, the better. We have already made it clear that we are not recommending placing your brand in one more place if you cannot manage it, as the effects can be negative.

Understanding how to earn money with TikTok is a step into entrepreneurship. Now, just analyze what your reality is and what best suits you. Remember that social networking can start as your extra income and become your main source of income.