With the advent of social media, the number of people betting on digital entrepreneurship is only growing. However, there are specifics in digital sales that are not common to those familiar with the traditional market.

5 tips to migrate to digital sales

1. Planning is the beginning of everything

It is already a cliché to say that everything in life must be done with a lot of planning to optimize the possibilities of obtaining positive results. But, this is the purest truth. Everything must be well studied before being executed. And in a transition from the offline market to the incredible world of digital sales, it couldn’t be different.

The digital environment has its own sales and dissemination strategies. It is necessary to be aware of them all. If you already have a traditional business and want to migrate to the digital environment, know that it is not just “uploading” your business to the networks.

The strategies already used in your physical business are not enough for your digital business. From the moment you take your brand to the digital environment, your audience, your approach and your persona can change.

Understanding this will make you create a strategy that suits this type of market. So keep track of what your competitors are using and find out who your target audience will be in this new environment.

Planning is an essential step in digital sales | Photo: Unsplash

Planning is an essential step in digital sales

2. Choose well what you will offer on the online market

One of the mistakes that many people make when migrating from a physical to a digital business is to transfer the entire portfolio of products or services already offered offline to the internet. This is not always a good idea. The most recommended is to analyze and look for ways to adapt existing products to the digital universe.

The digital universe also opens up the possibility of creating some digital products, as they are also called. These types of products are materials produced and consumed in the virtual environment itself. Some examples are e-books, webinars, videos, apps, courses etc.

It is noteworthy that after deciding which products and services to offer online, you should observe how they will perform. Not always the most popular products on the offline market are the most popular products on the digital market.

Products with little demand in physical stores can do well in the virtual environment, as it increases the likelihood that interested people will find them.

3. Promote your brand with Digital Marketing

When we talk about physical businesses, there is not always a great effort in advertising and marketing, as there is often a loyalty of local customers. In general, the offline market values ​​a good location as one of the ways to attract customers. After all, a well-located store will attract visitors much more easily.

In the case of online businesses, digital marketing is a crucial part of sales strategies. The number of competitors is huge and the amount of information that a potential consumer has access to as well. It is very easy for the potential customer to “get lost” and not find your product if it is not relevant.

4. Adapt to digital language and dynamics

It is essential to think about specific marketing strategies for the online environment. If you already have a physical business, try to migrate your loyal customers to the networks together with the company. You can offer a discount coupon for those who interact digitally and promote the brand.

The use of strategies such as SEO and content marketing is also an interesting way to get more relevance in the digital environment. Another tip is to take advantage of social media. Produce content that generates interactions and shares. This engagement is one of the ways to make your product reach other people besides those who already know your brand.

It is also necessary to analyze the way you communicate with your customers on the web. Some rules are the same as those used in the physical business: treat with respect and be helpful. The digital environment requires a language closer to customers. Respond to your customers’ comments and interactions whenever you can and in the shortest time possible.

5. Create an infoproduct

Finally, how about creating an infoproduct for your company? Basically, it corresponds to content in a digital format designed to transmit knowledge and information. The key point is to solve the consumer’s problem and pain.

Currently, migrating traditional sales to digital entrepreneurship is essential. That, of course, if you want to secure an internet space for your company.

Whether to create a digital product as extra income or to expand the field of action, creating an infoproduct is the trend of the moment. After all, what is the difference between a physical and a digital product? See the list of advantages below:

  • Smaller and unique investment for the creation of the infoproduct;
  • Easier for consumers to find your product or service;
  • Possibility of digital sales with the help of affiliates;
  • Possibility of selling in scale (a single product can bring continuous results);
  • Types of products and different means of consumption, being possible to adapt to your persona.

HeroSpark helps you with digital sales!

Sales and promotion strategies in the offline world are different from the digital world. By following these tips, you will be able to migrate your business to the digital environment with ease, in addition to planning the results in the short, medium and long term.

Are you thinking of creating a digital product and you don’t know how to sell it on the Internet? The HeroSpark can help you! We have everything you need to create a profitable infoproduct. From the SparkStart program, you will learn how to get your entrepreneurship project off the ground and finally leverage your online services. All for free. Click here and register!