Is cart abandonment preventing your profits from increasing? Imagine a customer who filled the cart, picked up items from various sections and, just when paying, abandoned the purchase.

This situation looks like a supermarket, doesn’t it? However, it can happen in your virtual store. Therefore, we have separated 5 tips that will help you recover abandoned carts. Check out!

How to recover abandoned carts

A few years ago, this might not have been a big issue. Currently, as a large part of sales are made in digital media, losing business online generates a huge loss. One of the main concerns of the entrepreneur who sells his products on digital platforms is the abandonment of carts. Fear is not unfounded.

According to a survey by Ve Interactive, the cart abandonment rate is 83% in Brazil, while in the rest of the world this rate is 50%. In addition to generating frustration for the entrepreneur, the act prevents an increase in profit. Thinking about reversing this situation, check out the 5 tips on what to do to recover abandoned carts.

But, before we go to the tips, see the main reasons that generate abandonment. So, understanding the reasons, it is much easier to apply the tactics of how to recover abandoned carts. Come on? The following is:

1. Lack of trust in payment

Who is not afraid of having their data stolen while completing an online purchase? With the number of fake sites and without any security, distrust in the virtual environment becomes a necessity. Basically a survival test.

This factor can hinder the sale of serious merchants. Just when making the payment, consumers end up distrusting the virtual environment they are in and give up on the purchase. So, acquire certifications and security guarantees for your digital store! Social proofs are also very important.

2. Payment method unavailable

The payment method that is generally available on the websites is a credit card. However, not all people like to use it. Debit and billet options, for example, are not always supported. There is one more factor, the card brand, which is not always accepted.

Think about how frustrating and irritating this can be for the customer. The result, unfortunately, could not be anything other than cart abandonment.

3. Many steps in the purchase process

If there are many pages until payment is made, chances are the cart will be abandoned. This is because this long process makes the customer impatient, who, without many alternatives, gives up on completing the order due to lack of time.

Furthermore, many steps end up turning a task that should be simple and fast into a complicated and tedious action. Consider including neuromarketing strategies at checkout.

Cart recovery: solutions

Above you saw the main mistakes that end up driving away leads. Calm! It is possible to reverse this situation. If your store is following this path, we will help you solve the problem. Thus, the number of cart abandonments will decrease. Let’s go to the tips?

1. Have an email marketing

Most likely, the potential customer needs to register the email to start shopping. This will be the means the merchant can use to contact the customer and remind him of the abandoned cart.

According to research by Business Insider, messages sent within three hours of cart abandonment generate 20% clicks. This means that the chances of the consumer making the purchase increase if the store has e-mail marketing. Take the opportunity to also send other messages with announcements of offers and news.

2. Protect your customers

Use secure platforms to host your virtual business. Consumers need to be sure that their data will not be stolen. Therefore, use sites that have a green lock before the email address (this appears in the browser, next to the website address) that inform you that the content deposited there is encrypted.

In this way, only those responsible for managing the site will have access to customer data. Another tip is to ask people who have already purchased your product to report their experiences. These ratings trigger mental triggers, which can be made available on the store’s homepage to make new shoppers feel they can trust the page.

3. Expand payment methods

Expanding payment methods is important, not only to avoid cart abandonment but also to attract more customers. Stores need to be aware of new payment trends to offer them as soon as possible. A good option to expand the possibilities is to make agreements with payment intermediaries.

It is also interesting to offer affordable instalment payment options. If you have any difficulty or fear of the best way to configure the payment methods on your website, a good tip is to use SparkPay. It’s very easy and practical!

With the help of SparkPay, you can configure payment methods and to sell your infoproduct online and, better, within SparkMembers, member’s area focused on creating and selling digital products.  The platform makes it possible to design high-converting pages, automate email funnels and receive payment in one place. To learn more, check out the step by step!

4. Simplify the purchasing process

Decrease the amount of pages that appear before checkout. Inform only what is necessary for an informed and safe purchase, such as product information. This way, you will reduce the chances of the customer giving up on taking the items. Remember that the consumer in the type 1 era seeks practicality.

5. Invest in Remarketing

Remarketing is a strategy that uses cookies to show specific advertisements to potential consumer as they browse the internet. Imagine that a person has placed an online course in their cart, but has given up on the purchase.

When she is accessing other sites, an ad for your course will appear on the screen. This will act as a reminder to make the purchase. The social networks also use this technique, which means higher chances of a sale.